July 12th, 2009Organic Goji Berries Hitting the Western Markets
Goji Berries have long been used for their medicinal properties and various other health benefits in some eastern countries like China, Tibet and Mongolia. But it came to the public consciousness in the western countries as a health food only ten years back. Belonging to the Solanaceae family, this plant is mainly marketed as ‘Organic Goji Berry’ n the western markets. Though Goji berries are a recent phenomenon in the west, they are cited in China’s ancient literature which can be traced back to be written in seventh and the sixteenth century under the name ‘Wolfberry’. Goji berries are also grown in Himalayan valleys especially in Tibet.

These areas are perfect for the cultivation of these berries according to the accepted standards of organic cultivation as these have the exact conditions for their growth.. In these areas the producers maintain that they get their produce certified by the Government of China as passing benchmarked organically grown food. Getting such a certification is very important for the marketing of organic Goji berry food products as the customer rely on them. Goji berry is promoted as a health food supplement and is used as ingredients in various capsules, juices, bars and creams.




